Google Tools is a user interface that allows you to enable Google Analytics, Google Conversion, Google Adwords and Google Sitemap without needing to mess with any code.



In this article you will learn


Google Analytics


Conversion Tracking


Google Adwords


Sitemap


To get to Google Tools in your admin area, click on Marketing on the left hand side of your screen.  From there, click on Google Tools.


Note:  To find the tracking ID(UA number):
Sign in to your Analytics account.
Click Admin.
Select an account from the menu in the ACCOUNT column.
Select a property from the menu in the PROPERTY column.
Under PROPERTY, click Tracking Info > Tracking Code. Your tracking ID is displayed at the top of the page.


Google Analytics.


Google Analytics is pretty easily set up.   All that you have to do is click the button to enable Analytics and then replace the “UA-XXXXX-X”  you see in the text area box with your UA code that you retrieve from within your analytics account at google.com/analytics. See Setting Up Google Analytics.


Conversion Tracking.


Conversion Tracking is just as easy to set up as Google Analytics.   All that you have to do is click the button to enable this feature and then replace the “UA-XXXXX-X” you see in the text area box with your UA code that you retrieve from within your analytics account at google.com/analytics.


Google Adwords.


Google Adwords also sets up just like Analytics & Conversions.  To enable, click the button to turn on Adwords, then update the ‘xxxxx’ for google_conversion_id in the text area with your conversion id that you retrieve from google.com/adwords. Additionally, you can also set a conversion value by updating the ‘xxxx’ for google_conversion_value.


 Note: To find your google adwords conversion ID simply sign in to your AdWords account at https://adwords.google.com to gather the values that you will use to complete the tag setup:


  • If you are using the new AdWords experience:
    1. In your AdWords account, click the Tool icon (  ).
    2. Select Measurement: Conversions, which opens to the Conversion Actions table.
    3. Click on the name of the conversion that you want to use.
    4. Click the Tag setup section.
    5. Click Use Google Tag Manager. The tab will show your conversion ID and conversion label.
  • If you are using the classic AdWords experience:
    1. In your AdWords account, go to Shared Libraryand thenAudiences.
    2. Click Tag Details and select Setup.
    3. Expand the View AdWords remarketing tag and instructions section and record the conversion ID (example highlighted below).

      <script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 123456733;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>

      Optional: If you have a tag-based remarketing list with conversion label, open the tag to view details and record the conversion ID and conversion label.


      <script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 123456733;
var google_conversion_label = "vOzVCLSr3nUQmqytvgM";
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>

Sitemap.


To create your sitemap in the Google Tools area, click to expand the content area then click on Generate Sitemap.  This will create a sitemap.xml.gz file and dump it into the web root of your cart.  Typically, to access the file you will want to go to:  http://www.example.com/sitemap.xml.gz once it has been created.  From here you will want to add the location of your site map into your Google Webmaster Tools account using this link: https://www.google.com/webmasters/tools.


Links to Related Articles.


Setting Up Google Analytics.


If you didn't get your question answered, please contact the Pinnacle Cart Support Team. To submit a ticket, go to the My Account drop-down menu at the top right of the admin area and select Support