This article will show you how to take your Perfect Audience tag and add it to Google Tag Manager. This article assumes you already have a Perfect Audience setup. If you don't, here's an article that explains how to get started with creating the Site Tracking Tag.
You also need to initially set up Google Tag Manager, which you can find a walkthrough at How to Set up Google Tag Manager.
Complexity Level: Advanced
Estimated Time for Completion: 30 minutes
In this article, you will learn:
How to Add the Perfect Audience Site Tracking Tag to GTM
How to Add the Perfect Audience Conversion Tracking to GTM
How to Add the Perfect Audience Site Tracking Tag to GTM
1. Navigate to Tags on the left then click New.
2. Under Choose tag type, select Perfect Audience Pixel.
3. Under Tag Configuration, enter all the necessary details provided to you by Perfect Audience.
4. Under Triggering, click the edit button then select All Pages.
5. After you're done making changes, click the Save button on the top right corner.
How to Add the Perfect Audience Conversion Tracking to Google Tag Manager
1. Click Tags on the left. Click New.
2. Under Choose Product, select Perfect Audience.
3. Under Site ID, enter the Site ID provided to you by Perfect Audience.
4. Under Order ID, select {{store-completed-ordernum}}.
5. Under Revenue, select {{store-completed-ordertotal}}.
6. Under Product ID, select {{store-prod-id}}.
8. Under Trigger Configuration, select Page View - DOM Ready.
9. For This trigger fires on, select Some DOM Ready Events.
10. For Fire this triggers when... select Page URL contains completed.
11. Lastly, click Save.
Links to Related Articles
How to Add Google AdWords to Google Tag Manager
How to Add Google Analytics to Google Tag Manager
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